I am a research track Professor at Bocconi who completed her PhD in Management from INSEAD. I hail from Singapore and was formerly a Management Consultant at Accenture where I worked on several projects in emerging markets.
I am passionate about making a difference with data, whether this relates to developing a more accurate view of the world, predicting the future or creating solutions to improve efficiency.
As a quantitative researcher, I have spent more than 10 years working with big data. In addition to heavily leveraging statistics and social network analysis, I also use Machine Learning techniques in my work and am interested in using these skills in more applied settings.
I am generally interested what affects business outcomes and their communities. My research has implications in two broad directions:
Compliance, risk management and organizational misconduct
Philanthropy and sustainability
Data Science and Research
Below are a collection of projects where I leverage Data Visualization, Data Analytics, Statistics and Machine Learning.
Some of these projects pertain to assessing and mitigating risk. They examine the predictors of events such as scandals, organizational failures and misconduct, how they spread, and their consequences on companies and their communities.
I am broadly interested in how social connections between corporations and their communities affect organizational outcomes related to legitimacy loss. My curiosity in this area of research was sparked from my work on the diffusion of bank runs which culminated in a publication in the American Sociological Review. This paper highlights the power of perception and underscores how corporations lack control over whether their communities lose trust and withdraw their support.
Corporations interact with their communities through webs of personal and organizational connections and I am keen to discover how non-commerce related interactions affect firm behavior. I currently examine these topics using two unique datasets compiled through an extensive data collection effort:
Board connections between Fortune 500 corporations and nonprofit organizations
Tweets by Fortune 500 corporations
Using this data, I discern how the corporate elite's relationship with nonprofit organizations affect firms' likelihood of engaging in deviance and the factors that prompt corporations to enact potentially risky behavior by participating in online activism.
Impression management and scandal consequences
Corporate philanthropy and networks
Greve, H. R. & Teh, D. (2018). Goal Selection Internally and Externally: A Behavioral Theory of Institutionalization. International Journal of Management Reviews, 2018. (Impact Factor: 3.857)
Greve, R. H., & Teh, D. (2016). The Consequences of Organizational Misconduct: Too Much and Too Little Punishment:. In K. Smith-Crowe, R. Greenwood & D. Palmer (Eds.), Organizational Wrongdoing. Cambridge: Cambridge University Press.
SELECTED WORK IN PROGRESS
Please click below to see the full list of articles I am working on
Teaching is a meaningful and important component of my vocation. I aspire to help my students learn, realize their potential, and approach the world as thoughtful and effective human beings. My teaching philosophy revolves around cultivating an environment where students are energized and feel safe to engage with the course material, think about its broader consequences for society and go beyond the course content. I strive to make my approach as individualized as possible by getting to know my students and their interests, and by deploying a combination of teaching approaches and learning tools to suit different learning styles.
INTRO TO MANAGEMENT
CSR & BUSINESS ETHICS SEMINAR
2018 - 2022
Core undergrad management course
Class sizes range from 120 - 157 students
The course focuses on introducing students to the basics about management and strategy; as such, I cover material that relates to business strategy, corporate strategy, leadership and culture
Incorporated the use of case competitions to encourage interaction among students and to stimulate them to practice their presentation skills and think creatively
Ratings - 8.4/10, 8.5/10, 8.6/10
2018 - 2022
Core undergrad management course
Class sizes range from 90 - 100 students
This two-day seminar comprises of several group activities and we discuss issues such as ethical dilemmas, CSR, social entrepreneurship and the implications of decisions made at company HQs
Created new materials on corporate activism highlighting the role that firms play in giving voice to socio-political issues and affecting income inequality
This is a pass/fail course so ratings are not available.
PREVIOUS WORK EXPERIENCE
Below are some highlights of my work experience outside academia. In addition to working at Accenture, I gained exposure to work in tech, consulting, fashion and market research.
2021 - 2022
Recommended solutions resulting in >$25,000 of cost savings by aligning the C-suite's production goals with workforce planning
Designed recruitment policies to improve efficiency
Strategy Consulting Analyst
2010 - 2012
Based in Singapore and worked on projects in Alexandria, Moscow and Manila
Developed launch strategy for a new product by providing market size analysis and technical assessment
Facilitated workshops resulting in the creation of the Southeast Asian Information and Communications Technology development plan
Coordinated IT transformation affecting >3,500 employees in 6 different countries & across 4 time zones
Based in New York
Contributed to user base growth from 6,000 to 23,000 in 5 months of beta release
Participated in application testing and product development before beta launch
August 2007 - May 2010
Leonard N. Stern School of Business
Bachelor of Science
Double Majored in Marketing and International Business
What I do for Fun
Many many things :)
Bali | Bondi | Ericeira | Peniche
"It is difficult to have a meaningful life without meaningful work"