Projects with Business Impact
A/B Testing
We discerned the effectiveness of displaying ISO certifications on BeingMate's online store using data of close to 500,000 store visitors
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Insight: Exposure to ISO Certifications reduced consumers' likelihood of purchase by 13.8%
Customer Segmentation
Using the credit card data of 8,400 individuals, we identified the number of customer segments, clustered the data and made recommendations on how to target each segment.​​​​​​​​
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Tools: Clustering, KMeans, Principal Component Analysis
Social Media Analytics
Compared the performance of 39 YouTube channels about surfing.​​
Insights:
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Channels by pro surfers out perform channels in every other category
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Consistency is key
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Sample report
Time Series Analysis on Fraud
Defined features to include in the model to discern the effect of the corporations' exposure to the nonprofit sector.
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Insight:
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Corporate board connections to nonprofits negatively affect corporate deviance.