Projects with Business Impact

We discerned the effectiveness of displaying ISO certifications on BeingMate's online store using data of close to 500,000 store visitors

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Insight: Exposure to ISO Certifications reduced consumers' likelihood of purchase by 13.8%

 

Using the credit card data of 8,400 individuals, we identified the number of customer segments, clustered the data and made recommendations on how to target each segment.​​​​​​​​

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Tools: Clustering, KMeans, Principal Component Analysis

Compared the performance of 39 YouTube channels about surfing.​​

Insights: 

• Channels by pro surfers out perform channels in every other category

• Consistency is key

• Sample report 

Defined features to include in the model to discern the effect of the corporations' exposure to the nonprofit sector.

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Insight:

• Corporate board connections to nonprofits negatively affect corporate deviance.