Projects with Business Impact

We examined the effectiveness of displaying ISO certifications on BeingMate's online store with >450,000 visitors. ​

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Insight: Exposure to ISO Certifications reduced consumers' likelihood of purchase by 13.8%

Tools: A/B testing

Compared the performance (# of views and amount of viewer engagement) of 39 YouTube channels about surfing.

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Insights: 

• Channels by pro surfers out perform channels in every other category

• Consistency is key

• # views per video are not be driven by the volume of videos posted

Using the credit card data of 8,400 individuals, we identified the number of customer segments, clustered the data and made recommendations on how to target each segment.​​​​​​​​

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Tools: Clustering, KMeans, Principal Component Analysis

Defined features to include in the model to discern the effect of the corporations' exposure to the nonprofit sector.

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Insight:

• Corporate board connections to nonprofit organizations are negatively associated with corporate deviance (earnings restatements) when held by the CEO.