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Projects with Business Impact

A/B Testing

We discerned the effectiveness of displaying ISO certifications on BeingMate's online store using data of close to 500,000 store visitors

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Insight: Exposure to ISO Certifications reduced consumers' likelihood of purchase by 13.8%

 

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Customer Segmentation

Using the credit card data of 8,400 individuals, we identified the number of customer segments, clustered the data and made recommendations on how to target each segment.​​​​​​​​

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Tools: Clustering, KMeans, Principal Component Analysis

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Social Media Analytics

Compared the performance of 39 YouTube channels about surfing.​​

Insights: 

  • Channels by pro surfers out perform channels in every other category

  • Consistency is key

  • Sample report 

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Time Series Analysis on Fraud

Defined features to include in the model to discern the effect of the corporations' exposure to the nonprofit sector.

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Insight:

  • Corporate board connections to nonprofits negatively affect corporate deviance.

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