Projects Driving
Business Impact
A/B Testing Marketing Efficacy
We discerned the effectiveness of displaying ISO certifications on BeingMate's online store using data of ~500,000 store visitors
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Insight: Exposure to ISO Certifications reduced consumers' likelihood of purchase by 13.8%
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Customer Segmentation
Using the credit card data of 8,400 individuals, we identified the number of customer segments and discerned what was unique about them.
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Insight: We identified 5 different customer segments and made recommendations on how to target each of them.
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Tools: Clustering, KMeans, Principal Component Analysis
Social Media Analytics
Analyzed the performance of 39 YouTube channels about surfing and developed a social media report with insights on a specific channel (Kale Brock).​
Insights:
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Channels by pro surfers out perform channels in every other category
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Posting consistently matters
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Click to see sample report
Time Series Analysis on Fraud
Defined features to include in the model to discern the effect of the corporations' exposure to the nonprofit sector.
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​​​​Insight: CEO board connections to nonprofits negatively affect corporate deviance.​
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Tools: Feature engineering, univariate analysis, linear regressions
